13 PPC Tools To Boost Your Paid Search Strategy
Designing and optimizing ads takes a lot of time and attention. Automation tools fuel productivity through ad templates and bulk editing.
1. Unbounce
Unbounce is a landing page builder that focuses on conversions. They have a ton of high-converting templates and they are super optimized out of the box.
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They also have features like Dynamic Text Replacement that matches the web visitor’s search terms with page content and Smart Traffic that analyzes a visitor’s profile and funnels them to the best landing page for their specific search.
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For example, this landing page from Capture shows their primary benefits steps and offers 40% off to capture photos, digitize analog media, film, and videotapes. It includes a customer testimonial and partner logos for credibility. They use a simple form to gather information about the prospect and include a FAQs section to answer common questions. All of this helps to increase the quality score and improve ROI. They also offer a variety of analytics and reporting.
2. Keyword Tool
Paid search tools help marketers automate bidding, reducing costs and increasing ROI. These optimization tools also provide insights based on competitor data, helping marketers find the best PPC strategies for their businesses.
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Using the right keywords is key to creating effective PPC campaigns. Keyword tools like Spyfu provide a clear picture of the search volume and competitive density for each keyword, which can be helpful when deciding on which keywords to target in your campaign.
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Other PPC tools like Google Trends can help you identify seasonal trends, track search interest by country and region, and spot underutilized keywords that have potential to grow your audience. Many of these tools have a monthly or annual subscription, but they can save time and money in the long run by boosting your SEO and PPC strategy. They can also help you avoid paying for expensive clicks that don’t generate sales or conversions.
3. Ruler
Paid search is a popular way to increase brand visibility and website traffic. When done correctly, it can lead to high-quality leads and conversions.
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Smart marketers know that SEO and PPC are synergistic channels. But it can be difficult to prove this to managers and get budget sign-off for new initiatives without the right data insights.
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Ruler is a marketing attribution tool that helps marketers make data-driven decisions. It tracks every call, form fill, and live chat session, so you can see exactly how many leads marketing is driving. This makes it easier to prove the value of your PPC strategy. Plus, it can help you discover new keyword opportunities for your organic SEO strategy. It also allows you to uncover missed opportunities from competitors’ paid ads. You can then use this information to improve your ad copy.
4. Supermetrics
Supermetrics is a powerful tool that saves marketers time and makes data analysis easy. It works with various data sources and allows you to customize the fields in your spreadsheets. It also helps you find patterns and trends in your data.
The tool is ideal for ecommerce companies and agencies. It integrates with many different platforms and is able to import information from those sources into Google Sheets. It can also be used to create a report that shows how well each campaign is performing.
Supermetrics also offers a connector for AdRoll, which can be useful for marketers who are looking to track click conversions. This will help them determine how long it takes for a conversion to occur after a user has been exposed to an advertisement on the platform. This information can then be used to improve future marketing campaigns.
5. Google Search Console
Google Search Console (GSC) is a free tool for monitoring and optimizing websites. It also allows businesses to find keywords with high traffic potential and track their organic visibility in search engines.
GSC has a lot to offer in terms of SEO, and it’s an indispensable tool that every website owner should utilize. However, reading the data correctly and applying it to a business’s long-term SEO strategy can be challenging.
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Luckily, there are tools that can make the process much easier and faster. One of those is the Search Query Report in GSC. It provides tons of keyword ideas, which can help marketers create a successful SEO campaign. Moreover, they can also find issues with their websites that they need to fix. This can help them get quality traffic and boost their conversions. However, paid SERP tracking tools are often more thorough than GSC, so you may want to consider investing in them as well.
6. Google Analytics
Google Analytics is a powerful website tracking tool that offers a variety of features. It can help businesses track their SEO efforts, including keyword research and content marketing. It can also help with paid search campaigns by providing a clear picture of performance.
A PPC strategy that includes competitor targeting can boost your business’s reach by alerting consumers and business buyers to the unique benefits of your company. This type of campaign requires strong ad copy to make an impact and drive conversions.
A remarketing campaign can boost your business’s ROI by allowing you to target users who have already visited your site. This type of campaign can also help with brand awareness, increasing the likelihood that these users will visit your business again. Using Google Analytics for your remarketing campaigns gives you access to valuable metrics like page views, average time on site and more.
7. Google Webmaster Tools
Often overlooked, Google Webmaster Tools provides PPC specialists with a variety of valuable information. This includes search query reports that give keyword ideas to improve AdWords campaigns. The tool also displays errors on a website and identifies pages that need to be fixed.
Webmaster tools allows SEOs to identify issues such as a website's 404 page, manual penalties or even malware. They can then take immediate action to rectify these errors.
Other key features include the ability to submit a sitemap, check crawl errors and issues, see search performance data, verify ownership of a website and monitor backlinks. It is a free tool that has many benefits to any website. This is why it is so crucial that every website owner has a Google Webmaster account. This enables them to communicate directly with the search engine.
8. Google AdWords Editor
Google AdWords Editor is a free downloadable application that makes it easier to manage and optimize paid campaigns. It also allows you to work offline and make changes quickly and easily.
It helps you maximize conversions by optimizing your bidding process. Smart Bidding can automatically increase or decrease your bids depending on the chance of success, helping you spend money only when it’s likely to lead to a conversion.
You can also use it to identify duplicate keywords across your campaigns and update them to broad match types. Another feature is the Replace Text tool for product groups, which lets you correct a consistent misspelling across multiple products. Additionally, it can help you manage Max Conversions Bidding for App and Display Campaigns, as well as Target ROAS Bidding for Video Actions and Performance Maximize campaigns. The program also provides a checklist for checking changes before posting them to Google.
9. Google AdWords Keyword Planner
The Google AdWords Keyword Planner is one of the most powerful tools for boosting your SEO performance. Unfortunately, it’s also a tool that is heavily tied to Google AdWords. It’s primarily designed for people who want to run paid ads on Google and won’t really help you with generating new keyword ideas.
When using the tool it can be helpful to start with either keywords or a URL (of a specific page). It will bring up search terms that are relevant to your query and also provides you with historical metrics, forecasts and other information about these keywords. For example, it will display a range of average monthly searches (remember this is a range not an exact number) and the competition level which tells you how competitive a keyword might be in terms of other advertisers bidding on it.
10. Google AdWords Keyword Tool
If you want to get a more detailed look at how people are searching for your products or services, you can use Google AdWords Keyword Tool. It is a free tool that will give you search volume and forecast data for keywords.
Using relevant keywords in your ads will help you target the right audience and drive more conversions for your business. This is because your ads will be shown to people who are already looking for what you have to offer.
Keyword Planner can also be used to find long-tail keywords by combining seed words and searching by location and language. This will allow you to create a list of keywords that have the potential to be highly profitable for your business.
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